What is DBA (Doing Business As)?
Definition
A DBA (Doing Business As), also called a fictitious business name, trade name, or assumed name, is a registration that allows a business to operate under a name different from its legal entity name. For example, an LLC named "Smith Holdings LLC" might file a DBA to operate as "Smith Consulting." DBA requirements vary by state — some require state-level filing, others require county-level filing, and a few require newspaper publication. A DBA does not create a new legal entity; it simply registers an additional operating name.
Real-World Example
An LLC named "J&R Ventures LLC" files a DBA in their county to operate their coffee shop under the name "Morning Grind Coffee" so customers see the brand name rather than the parent company.
Why This Matters for Lead Generation
DBA filings represent a secondary lead source beyond initial entity formations. A business filing a DBA is often launching a new product line or brand, indicating active growth and potential need for additional insurance coverage, banking services, or marketing support. DBA data can supplement formation leads to identify businesses that are expanding operations.
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